Lucasfilm producer Kathleen Kennedy posted a note of congratulations on the Official Star Wars Twitter Page, tipping a hat to Avengers: Infinity War, which supplanted Star Wars Episode VII: The Force Awakens as record holder for the biggest opening weekend of all time. Surpassing the seventh Star Wars instalment by $2 million.
As you can see in the note below, Star Wars (Rey) passing the baton on to Marvel (Iron Man). Star Wars: The Force Awakens opened up to $247.9 million at the Box Office (in the US, this was a Domestic Record) in 3 days. While Avengers: Infinity War achieved $250 million in North America.
I know, I know it doesn’t really matter who wins out of Star Wars or Marvel, either way Disney wins. But the whole congratulation note traditions started back in 1977 when Star Wars beat Steven Spielberg’s Jaws (which was in fact the first ever Blockbuster, being the first film to earn more than $100 million at the Box Office) Steven Spielberg took out a full page ad in Variety to acknowledge the passing of the box office baton from Jaws to George Lucas’ Star Wars. With R2 fishing for Jaws.
In 1998 when Titanic surpassed Star Wars‘ box office takings. George Lucas commissioned the below artwork, once again running in Variety magazine, as recognition of James Cameron’s achievement.
This tradition would then return back in 2015 when Jurassic World surpassed Marvel’s Avengers record. Marvel Studios’ Kevin Feige sent out a message of congratulations with Chris Pratt riding a Mjolnir-wielding T-Rex.
Then only months later, Star Wars Episode VII: The Force Awakens hit cinemas, taking the world by storm. When The Force Awakens overtook Jurassic World, producer Frank Marshall had the T-Rex pass the baton to a much beloved BB-8.
It’s a nice little tradition, which will hopefully carry on. I doubt though we’ll be seeing Thanos handing Han Solo the Infinity Gauntlet though. But if Avengers: Infinity War continues to rake in the monies, maybe, just maybe we’ll see Thanos holding the world of Pandora.